We contributed to this in our own way by helping to pioneer the whiteboard animation format while creating the RSA Animates series, a series of animated 10-minute lectures which today have had over 100,000,000 views. Who among us can say they haven’t searched ‘how to…’ in the hope that there is a video ready to reveal all. YouTube is the second most popular search engine in the world. The rise of explainer videos is another sign of this popularity and relevance, and the way we connect with information in these videos is a great example of the importance of visual storytelling. Whether you’re interested in discovering ways to work or eagerly waiting for the next instalment in a YouTuber’s travel diary, technology is only making visual storytelling more popular and more accessible. Fast-forwarding slightly, YouTube and Instagram show how the popularity of visuals shows no sign of changing. Icons that capture meaning and crystalise information in small instantly recognisable illustrationsĬultural and popular references that make a message or idea easier to remember and understandĭan’s experience shows the impact these early stories have on us and how visual storytelling stays with us. Set pieces that connect a whole range of points together Visual metaphors that translate a complicated idea into a more understandable form In our whiteboard animations, we use several visual devices to harness the full power of visual storytelling:Ĭharming and engaging characters tailored to audiences and stories Going further, whiteboard animation can then layer and connect your storytelling and information to give viewers a full and connected picture that fits together and connects. The joy of whiteboard animation is that you can create anything you can think of, making it a playground for imaginative and tailored storytelling that can get right to the heart of ideas and messages. We are pioneers and experts in whiteboard animation, so we’ll focus on that. And our brains take all that meaning and information in flat-pack form, building it into the connected, memorable and complex ideas.ĭepending on your visual storytelling solution and medium, the way visual storytelling works will differ. That list alone shows how many opportunities storytelling provides to add engagement, meaning and information. Our brains are wired to understand and unpack stories taking meaning from their structure, narrative, characters, references and tone. In part, this is due to the talents of the artist or director and in part it’s due to effectiveness of storytelling itself. In a nutshell, this is the power of visual storytelling. Visual storytelling solutions are so common in our lives because they work connecting with us while making information easy to understand and take onboard. This list is far from exhaustive, because visuals and the storytelling they deliver play a role in our life at almost every level. It could be a post on Instagram, a political cartoon in a newspaper, a graphic novel, a well-shot YouTube video, some visual notes or an animation. And just like a flat-pack furniture, it comes in lots of shapes and sizes. Delivered through rich visuals, these are either recorded from the real world or created by artists and visual thinkers. Visual storytelling is the art of communicating messages, emotions, narratives and information in a way which reaches viewers at a deep and lasting level.
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